JAH Signal made a blunder!
It was not necessary for him to launch his album, "Jaya", so close to Jah Prayzah's "Chitubu" release – there is absolutely no way he would ever win the PR war.
Jah Prayzah and his team have special knowledge regarding marketing and hyping not only their events but also the singer's products – they showed it once again this weekend.
In a country that has recently survived dry gas stations and a malleable brewery, with prices for most basic products and drugs, Jah Prayzah once again showed its brand strength with a full house, for the fifth time, at HICC.
So insignificant is Jah Prayzah's PR machine that Jah Signal's exquisite launch, which was attended by over 15,000 people at Kuwadza 2 Grounds last weekend, ended up being overshadowed by the previous usual plus or minus 5,000.
So is Jah Signal's project dead and buried?
"No," said the award-winning music producer Oskid, who worked on three of the 14 songs on the album "Nhando", "Ndine Mukomana Wangu" and "Gomo".
"I have produced many award-winning albums in my career, I have a good ear for music, and this is one of the best debut albums of any artist I've worked with. This is what Jah Signal's career has longed for, something that's so solid that he hits him to the next level, says the famous producer from Gweru.
He added: "Had it not been for the strength of the album and of course a number of promoters and sponsors who stood with him, his time would have cost him a lot of time, but no longer, Zimbabweans are not stupid, they know good music."
Jackie Dzabasa aka Jack Radix, a veteran Zim dancehall promoter who has worked with award-winning music entertainment company Chipaz Promotions and South Africa-based Silent Killer Promotions, also sang Jah Signal praises.
"This album" Jaya "is Jah Signal's first, but the answer it has received so far from Zimbabwe's world shows that the young man has a bright future. His Kuwadzana show saw more than 15,000 people from around Harare, unless Zimbabwe , congestion out in the air to witness his album launch for the first time.
"His main advantage was that" Stonyeni ", a pre-release single, had already become a song song for the album hit the market. He is young, he is a healthy voice and has shown great potential. His video" Shinga Muroora "has over 1.5 million views on YouTube – it's massive, says Radix, adding: "Jaya differs from songs he did before. It has been very well received by music lovers all over the world. It's just a matter of time before it explodes. At his launch (November 3), he sold all 3,500 CDs that had come to the arena and there was still massive demand. This album has led him to mainstream entertainment – there is no doubt. "
With a proper stage that is usually reserved for big shows, complete with intelligent lighting and an audio system suitable for an arena, Jah Signal Kuwadzana left in awe.
Speaking to the Sunday Mail Society later on from the overrated album launch, K2 entertainment manager DJ Zee, real name Perkins Govere, said after the release of "Jaya" and the hugely successful album launch, Jah Signal, looking for the stars.
"Nyama yakanaka inozvitengesa yega (quality meat requires no seller). This is a huge imposition. These thousands of people who have participated in Jah Signal's launch are a statement. Of course, his trademark was already out, but this album and launch brought him to a whole new level.
"I have been playing at the K2 Night Club for several years and I live here too. I have not seen a concert of this magnitude or organized in this area. This young man has just raised the bar very high and solidified its reason because this is his home, where he grew up and went to school.
"The level of respect he commands because of this concert and other successes is amazing. No parent will tell the child that music is for loafers anymore – he has shown that music can also be a rewarding career. He is the living proof of What discipline, hard work and endurance can give you in this industry, says DJ Zee.
Overwhelmed by the love of the crowds at K2 Grounds launch, Jah Signal became so emotional, squeezed on stage and thanked the fans. The audience was so big that projectors had to be installed quickly so everyone would see what was happening on the stage. The parking lot was a nightmare, supermarkets and a number of small-scale dealers had to close early – some failed to deal with "chaos" while others wanted to be part of the fun.
Seh Calaz, Pah Chihera, Chillspot Family, Hwindi President, Killer T, Freeman, Lady Squanda, Queen Kadhijah and DJ Cables, among many others, also featured at the event.
His boss, Hillary "Punchline" Mutake said they take the album along the way until they reach all corners of the country.
"We are taking it to different cities and cities in Zimbabwe and also other countries. We will also release a number of music videos. So far we have done two and work with four more videos," says Mutake.
Jah Signal expressed gratitude to his fans, sponsors and his parents, who he contributed to the release of the album.
The event was supported by companies, including Silent Killer Logistics, Impala Car Rental, AB Communications, Punchline Entertainment, Dapper Gents and Team Swah Family, led by Mhofela, the real name Innocent Shito.
In addition to Oskid Productions, Jah Signal also worked with Simplex, Maselo Productions, T-Man, DJ Tamuka and DJ Lovers to produce the 14-track album that will give the soundtrack to this year's festive season.
Some of the songs that have had immediate impact are titles "Jaya", "Nhando", "Stonyeni", "Shanda" and "Unovashungurudza", containing Nicholas "Madzibaba" Zakaria.
Even without an album, Jah Signal was already on the way up, with over 50 singles among them "Tirarira", "Mkwasha Imboko", "Ganda Idema", "Kunzungu Nekunyimo", "Rure Rure", "Rudo", "Tisvike" "Ndezvepasi", "Ku Gombwe", "Dai Mandiudza" and "Yatanga Hondo" to name a few.
His services are sought after both regionally and internationally. On Wednesday, he begins on a two-week tour of Australia and the United Arab Emirates.
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