Among the models in the middle of BMW's electrification strategy is a further developed version of the i3, Mini SE, iX3 and i4. BMW will follow it with a more sophisticated range of premium electric cars that use solid-state batteries and autonomous driving features, previewed on the latest iNext concept car.
Speaking about i4, Krüger said: "The leading factors that distinguish it are fantastic design, which is very different from everything else on the road, and the fact that it is lighter and therefore more dynamic than anything we see on the market today, thanks to the materials we will use. Pair it with the connection technology that we are constantly developing and we are confident that it will lead the market. "
BMW's electric revolution begins in the sales tables
BMW's sales of electrified models have increased rapidly over the past two years. In January 2017, there were 5232 plug-in vehicles registered globally, but that figure had more than doubled to 13,271 in December. The company registered an average of more than 10,000 electrified models per month in 2018.
These registrations are more significant as a percentage of BMW's total sales figures. In January 2017, this was an insignificant 3.2%, but in August 2018 it was 6.7%. Surprisingly, the most popular BMW Group model in 2017 was the i3 – a car that has been in showrooms since 2013 and failed to meet its goals in many of its sales years.
A total of 31,482 were registered in 2017, almost twice as many as in 2014. Nevertheless, BMW still has a long way to reach its 2020 target of 500,000 electrified vehicles sold annually.