Thursday , July 29 2021

Self-determination initiative: SVP advertises many more ads than opponents

Self-determination initiative: SVP advertises many more ads than opponents

The self-determination initiative is clearly sharpening other campaigns.

Nine days before the vote shows that the followers of the self-determination initiative around SVP invest significantly more money in advertisements than the opponents of the wish. This is evident from an analysis published yesterday by Année Politique Suisse at the University of Bern.

With these posters, SVP wants to win votes. Picture: KEYSTONE

This stands "as opposed to the mass immigration initiative campaign 2014," the study writers writes. A comparison with the previous campaign shows that opponents of the self-determination initiative of 2.7 times fewer ads show than 2014, the proponent of the initiative, but more than doubled the number of ads that have disappeared in the past.

Interestingly, the campaigns for mass immigration initiatives and self-determination initiatives are very similar, write the bernese politicians. "The opposition is active early, then visible back its investment in the purchased newspaper, to invest more towards the end again."

The best arguments from SBI advocate and opponents:

The self-determination initiative has so far announced more than 2.9 times as often as an average template (269 ads) since 2013 with 784 ads. Only five templates had previously received more advertising at the same time, according to the researchers.

In the newspapers advertising column, the self-determination initiative dominates clearly. For or against the Horn Initiative, but also for or against the Social Detective, almost no ads are changing. Not considered are online ads and posters. (sva) (

Renato Kaiser: Human Rights Out!

Video: Watson / Renato Kaiser

More about the vote of 25 November 2018

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