Photo: Mattias Ahlm / Swedish Radio
The Music Aid 2020 is led by Brita Zackari, Farah Abadi and Felix Sandman. Press image.
In the middle of the ongoing corona pandemic, the fundraising program “Musikhjälpen” will soon start – but this year’s edition differs somewhat from previous years’ variants.
– It will be a small compromise, but I still think you should recognize yourself, says Karl-Johan Paulsson, project manager at SVT.
This year’s edition of “Musikhjälpen” is the 13th in a row – and just like everything else during this strange time, the 2020 version of the program will look a little different.
The program, which should have been broadcast from Norrköping, had to be relocated to a large production facility in Stockholm due to the current corona crisis. This year, moreover, the usually always present audience shines with their absence, the program’s producer Lina Linderoth Asp tells TT.
– In normal cases, several thousand people gather in the square where the program is recorded and it is absolutely not possible now. So now we are instead building an indoor environment that will certainly look different, but which you can also recognize yourself in, with a cage and a surface that should feel like a square.
Corona securing such an interactive program as “Musikhjälpen” has also entailed some challenges that the production hopes to solve digitally.
– We have a bunch of new functions in terms of digital participation. Among other things, we are moving into SVT’s Duo app. We have also taken the opportunity to develop it with the digital audience solution we have seen in a number of programs, where you can connect via the app to participate directly in the broadcast, says Lina Linderoth Asp.
New variant of the glass cage
Keeping the three presenters Brita Zackari, Felix Sandman and Farah Abadi trapped for 144 hours in a glass cage may seem, to say the least, risky in the current corona mode. This has given this year’s cage a new look, says Karl-Johan Paulsson, project manager for “Musikhjälpen”.
– This year we are building a new variant of the glass cage indoors – a slightly larger variant that is open in the roof and provides a lot of ventilation. So it will be a cage that is open and closed at the same time, he says.
Should the worst happen in the form of one of the presenters or guests proving to be corona-infected, the production has also guarded itself with a number of plans, according to Karl-Johan Paulsson, who emphasizes that the safety of both presenters and guests comes first.
– Our ambition is for viewers to recognize themselves in “Musikhjälpen”, but at the same time it must of course be safe for everyone. So it will be a small compromise, but I still think you should recognize yourself, he says and continues:
– These are difficult times to make live TV or radio, so we have to navigate as we go.