LJUBLJANA – Consumer associations from seven European countries, including Slovenia, intend to file complaints with the government information committees against Google's technology giant for violation of the EU General Data Descriptive Regulation (GDPR). Controversial should be how Google traces the location of users.
Users should be in control of their personal information. Google's misleading practices violate the regulation and the rules.
Slovenia's Consumers Federation (ZPS) today announced that it will appeal Google with the violation of GDPR for information managers due to the method of tracking user sites. In addition to ZPS, they intend to make complaints with competent federations in Norway, the Netherlands, the Czech Republic, Poland, Sweden and Greece.
"Location data can reveal many things about users, such as religious and political conviction, health and sexual orientation," warned the European Consumer Organization (Beuc), quoted by a German news agency DPA.
The Android operating system, developed by Google, runs over two billion smartphones worldwide. By doing so, Google uses various tricks to allow users to keep track of the location, but does not provide clear information about what the switching function means. The collected data can then be used in many different ways, including targeted advertising.
"These are issues that affect all Google users in Europe. We need a strong and coordinated application of these rules. Businesses may not be allowed to circumvent the rules simply on the pretext of their compliance, no matter how big or global the company is," he warned Matjaz Jakin from the legal office ZPS.
ZPS warns that consumers are not aware of the extent of collection and use of personal data due to unfair practices. Additionally, consumers do not have the right choice to share location information with Google. ZPS considers these methods are not compatible with GDPR because Google does not have a legal basis for processing these personal data.