The use of mobile shopping apps has more than tripled in Southeast Asia over the past year, headlines and axes over the average 28 percentage point in app usage, a new study has found.
Mobile shopping app usage jumped by 240 percent between 2017 and 2018, making m-commerce the most popular category for regional users.
Health and fitness applications increased by 170 percent, followed by business and financial apps, where usage increased by 102 percent and lifestyle programs, more popular with 51 percent the year before.
Losses, meanwhile, included shooting apps – where the number of user sessions decreased by 50 percent – and news and magazines decreased by 32 percent.
The study, which looked at data from 14,500 apps and 217 million units in Southeast Asia, was conducted by mobile developer analytics platform Flurry, which is part of the ed – Verizon unit that also owns Yahoo!.
Rico Chan, eden region manager, said: "Resellers must consider the growth of m-commerce and work with app developers to meet consumer needs.
"Users now view their phones as more than one tool to snap photos and catch up with the news headlines."
Ed attributed the sharp increase in the use of purchase applications to "users being more willing to pay via mobile devices, as mobile payments become more advanced and credible".
Chan also noted that competition in the South-East mobile mobile market has become brutal, while the global slowdown in the industry "could signal market maturity, saturation or simply the end of the appeals".