At the recently completed World Branding Awards, the title of the best brand 2018, in the banks category, was taken by Sberbank. This prestigious award for Sberbank has been the third consecutive year.
"Sberbank's success has contributed to its recognition as a successful brand. The continuous growth of the number of customers, the daily increase of mobile application users, increasing customer loyalty, the development of new products and the quality of market activities are key factors in the development of the brand. We are pleased that the professional community recognized and thus recognized our work and business. For Sberbank, this is only the beginning, "said Vladislav Kreynin, Sberbanks vice president and marketing manager.
When deciding on trademark recognition holders, the most important factors for evaluating the company's performance in business areas, market research, brand valuation and online voting were the more than 200,000 voters around the world.
"This important recognition came when Sberbank, one of the most profitable financial institutions in the world and the leading bank in Russia, celebrates 177 years of existence. We are very proud that we belong to the Sberbank Group, which has such a long tradition of successful business. Serbia is one of the youngest banks in the domestic banking market. We have been active for only 5 years, which did not prevent us from gaining our clients confidence and loyalty in a short period of time. Sberbank's plans at global level will not circumvent Serbia and Now I can say with great pleasure that in the future we will be able to use even better and more modern digital services and banking services, "says Aleksandar Milic, Director of Marketing and Communications Sberbank Serbia.
World Branding Awards was launched in London 2014, an ideal organization, the World Branding Forum. For the first time, the title was introduced on the best bank mark Sberbank 2016 and since 2017.