Moroccans consume an average of 59 liters of milk per year (2014 figures), a significant amount but still below the international standard recommended by the World Health Organization (WHO). According to the HCP, national average consumption is 11 points lower than recommended by the WHO. The difference in consumption is also very significant. Cities in towns consume almost twice as much milk and milk as rural, although production is predominantly in rural areas. In addition, HCP notes that more than 50% of milk consumption has affected fresh milk, including pasteurized milk, 16% whey and 14% cheese.
In the case of milk powder, it is slightly consumed, or 0.7 liters per capita per year. On average, milk and milk products per capita per annum have increased by 1% per annum, from 366.5 DHD 2007 to DH 390.3 in 2014.