Apple leads the standard of portable device manufacturers, Apple Watch proves to be one of the most popular such devices since its launch three years ago. But it seems that FitBit is coming late, the acquisitions that have been acquired in recent years have exceeded Imoo and Samsung, the old passengers in the 2nd and 3rd places.
The entire market for wear-out devices has increased by 53 percent compared with the corresponding period last year, but Apple has lost market share despite sales rising. Thus, it has become "only" 30% of the entire portable market, compared to 35%, according to a report from Counterpoint.
The most popular model in July-September was Apple Watch Series 1, the cheapest model that was out of production with Series 4, while the other was Series 3, which was the strongest until the launch of the new generation in September. Series 3 and Series 4 now appear to be very popular and expect a further increase in sales in the next period. Compared with the third quarter last year, Apple recorded a sales increase of 31%. Probably the decline in market share is not just a problem for the Coupertino company,
However, Fitbit has seen a sharp increase from 6% of the market in the third quarter of 2017 to 16% in 2018. The reason is the clear FitBit Versa watch it was launched in the first half. This is done with the knowledge of the Pebble and Vector Act, which he bought in previous years, and offers many features in an attractive design at a price under the more complicated pattern.
The third place is occupied by Imoo, a Chinese company that produces intelligent watches for children but does not sell outside the country. Imoo saw a decline from 11 to 10% of the market. At the same time, Samsung has fallen from 9 to 7%, and the "other" category that includes the rest of the manufacturers worldwide has fallen from 39 to 34%.
It is obvious that Apple still dominates the laptop market, delivering a number of devices that almost match the sum of the three closest competitors, and just a little less than any other non-top 4 manufacturer. However, it is clear that there is much room for growth for other companies in this market, and FitBit can make Apple take the top in the next few years if it continues on this upward trend.
Given that Apple has sharply increased the price of its new Apple Watch S4 in the last generation, we can see a decrease in the number of units sold in the future, but an increase in revenue and implicit profits, like other product categories iPhone, iPad and MacBook.