How often do you turn on your smartphone every day? Do you use it more like a computer or a regular phone? Check how others use their smartphones.
They often look at the smartphone, but they would love to stay
Deloitte recently conducted an interesting study under the name Deloitte 2018 Global Mobile Consumer Survey. It shows that the average American He looks at the screen on his smartphone 52 times a day. This is an increase compared with the previous year, when the average was "only" 47 times.
What is perhaps the most interesting – it turns out that two thirds of the respondents would like to reduce this number! This means that the majority of smartphone users would like to look much less on the smartphone, though He can not stop To me it is addictive, which affects the vast majority of people in the world – even if they think it is different.
The survey shows that 40% of users definitely She claimed to use her smartphone too often during the day. In turn, 60% of respondents in the age groups from 18 to 34 admit that they are dependent on their unit. Even more, since 63% of respondents said they tried to limit their time with a smartphone, but only half did it. The rest ended with a bad result and died in the fight against addiction.
It is also interesting to "only" the year before 54% of respondents would reduce the time to use the smartphone. As you can see, this year This course jumped by almost 10%.
Smartphones are with us everywhere – at home, in bed, outdoors, at work, when we sleep and when we party. They have become an inseparable part of the life of the vast majority of people.
Other interesting statistics from the survey
It is also worth mentioning some other statistics obtained from this study. You can find them in the bulleted list, which is below:
- The proportion of smartwatches among Americans increased by 1% (this rate is 14%).
- Exactly 11% more use Siri or another voice assistant than a year ago.
- Smart speakers are becoming increasingly popular – 20% of respondents use them compared with 12% compared with the previous year.
- Fewer Americans use tablets – a decrease of 62% to 57% was recorded.
They change their smartphone every three years
The Wall Street Journal report, in turn, takes us closer to the information when consumers decide to change their smartphone. It shows that most of us do not do that often how could it seem to us first?
Consumers expect an average of 2.83 years to replace their smartphone with a new one. The waiting time is definitely longer. Two years ago, this indicator was 2.39. This leads to a simple addiction, where two years ago the average user exchanged their practical device on average every second year, and already 2018 – on average one year later.
It's easier for them to share with Android than with iPhone
Research also shows that iPhone owners spend their device on average for three years. The resulting indicator is 2.92 years, which makes the owners of smartphones with the logo of a piece of apple more connected to iPhone than any other user to own an Android smartphone.
The reason for this condition is seen in two aspects. The first of these is the price of the devices – if someone decides to spend a few thousand on a smartphone, cares for it and wants it to work for as long as possible. New iPhones are in this case much more expensive than Android smartphones. The second reason is the plans of mobile operators, which helps to extend the time between exchanging the smartphone.
Of course, these data coincide with my experience, and I also change my iPhone on average every three years.
A smartphone, like a computer – not a phone
almost Half of smartphone users spend an average of 5 hours each day. A quarter of smartphone owners are even better and have two hours of this result, giving a total of at least 7 hours, which every day spends on the screen of the smartphone.
Counterpoint Research research shows, however, that smartphone owners they are more likely to use the device as from a computer. They almost surf the Internet and do different activities or play games, rather than talking on the phone.
The above information shows that in smartphones – calling is just an extension – A feature that we use much less often than other features in this device.
Research has shown that 64% of users use a smartphone to browse the web62% of them play games. Interestingly, over half (56%) of respondents still make phone calls and 54% send text messages.
How do you use your smartphone?
In summary, the above information should be kept in mind all the time the changing smartphone market. Currently there are units in the trends larger diagonals display, which means that users spend more time on them even watching movies or playing games. The computer's computer power is equivalent to computers, and their mobility benefits their use anywhere, anytime.
No wonder we can spend more money on more and more premium smartphones that stay with us anymore. At the same time, they provide us with better alternatives (eg shooting) and faster operation. These trends, as shown in this article Over the next few years they will be stronger – especially as we slowly enter the smartphone era with flexible screens.
You agree to the above studies and conclusions, do you use your smartphones differently? Do you feel that you are addicted to them?
Let us know in the comments ?
Source 1, 2, 3, 4