Two big Kiwi companies enter the festive spirit in an effort to help keep one of Auckland's loved ones going on.
Gold New Zealand and retail giant Warehouse have confirmed that they will pitching in to keep Farmers Santa Parade around.
It comes after news of the week that the Auckland Councils Auckland Tourism, Events & Economic Development (Ateed) group will no longer fund the parade after this year.
The fuel law Gold acknowledged that in order to keep the paradise in such a situation, "Grinch-like."
Director General Dave Bodger said, "To leave an iconic event like this at risk is Grinch-like and simply not on.
"We had a quick chat this morning and the gold group agreed that we needed to help, and we did.
"It's Christmas," he said.
The warehouse also seems to have abandoned some rivalry with other retail giant farmers in an attempt to spread the Santa Claus.
A spokesman for The Warehouse Group said it was too early to say exactly what they would do for the parade, they were keen to be involved.
"In stock, we know how important it is to help families celebrate Christmas," she said.
"We are reading the news about Santa Parade is in financial trouble and we have reached the City Council of Auckland to see if there is any way we can help."
An atheist spokesman told me Newsroom that the new strategy for major events 2018-2025 – designed to increase tourism and the local economy in a sustainable way – fits the paradise no longer.
"This is based on the fact that [the parade] is not a major driver for domestic tourism to Auckland. & # 39; & # 39;
The spokesman told the publication that parade was different from other events – such as Diwali and Chinese Lantern Festival – which have activities that last over a week, such as each year.
The Farmers Santa Parade regularly attracts thousands of people – young and old – to central Auckland.
This year it celebrates its 85th birthday and is scheduled for the next Sunday, November 25th.
Those interested in sponsoring the parade can find more information on the Santa Parade website.