Monday , January 18 2021

40 thousand euros will be invested in the development of the Laima Chocolate Museum



To honor the seventh anniversary of the Laima Chocolate Museum, which is celebrated on December 18, Orkla Latvija will invest 40,000 euros in its development and improvement of exhibitions, as well as open a new informative website for the museum, the company’s representatives inform.

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“This year we are celebrating the 150th anniversary of the Laima brand, and Laima’s Chocolate Museum is the place to learn more about the brand’s development from 1870 to today, as well as the beginnings of sweets. This year we have also developed an interactive museum website that not only contains current information. about the museum but also an exciting insight into important periods in the history of sweets, emphasizes Lineta Mikša, communications manager for Orkla Latvija.

“We have continued to strictly follow precautions and strict health regulations in the Laima Chocolate Museum this year. At present, the museum is only open on weekends and will be open to visitors until December 20. From the end of December to February, I would welcome sweet lovers to visit us already in February and present the news, “adds Lineta Mikša, communications manager for Orkla Latvija.

On December 18, 2013, on 22 Miera Street in Riga, the guardian of the sweetest evidence of Baltic history – the Laima Chocolate Museum – opened its doors. During these seven years, the museum has been visited by more than 240,000 guests.

The exhibitions have been supplemented every year since it opened in 2013. One of the last improvements to the museum has taken place gradually since 2017, when the change in the museum’s visual identity was started.

It is during the last three years that a number of innovations have been created, such as an exhibition on the positive effects of chocolate on the human body, a renewed history wall, expanded

various thematic areas in the museum, as well as the reception. Currently, the museum’s area is 520 square meters, the current exhibition has been created with 100 kg of real cocoa beans, while the oldest exhibition is more than 120 years old.




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