Making a smartphone that stands out in a crowded market is a tricky company, even for established players like Sony.
The company's brand Xperia entered its 10th year in 2018, last introduced the XZ3 handset to line-up. Sony has opposed the trendy trend in its latest flagship, and chooses evolution rather than revolution – but has it done well to take the modest approach?
Design and display
You can easily miss Xperia XZ, XZ2, with XZ3, because the design is almost identical, except that the edges are more curved, like the latest Samsung Galaxy S handsets.
This really gives the elegant look and is comfortable to hold and use with one hand – something hard to come up with many of the major smartphones that have become commonplace today.
However, the elegance is released by the broken glass material, which is increasingly on the black handset.
At 9.9mm, the XZ3 is a bit slimmer than XZ2's 11.1mm, and weighs 5g less, now at 193g, but it's not far enough to remove the bulkhead of the handset.
The back is still largely identical to the predecessor, including the acute positioning of the fingerprint sensor right in the middle.
Sony's thrift and standout feature with a mile is the amazing OLED screen, which uses its strengths as a TV manufacturer with the Bravia range. The 6in 2160 × 1080 screen offers compelling color and one of the deepest blacks you'll find on a smartphone, making it ideal for watching movies or videos on the go.
Much of XZ3's hardware is the same as before, with an identical Qualcomm Snapdragon 845 chip and 4GB of RAM to handle the phone's speed.
Despite the reasonable specification sheet, the handset does not work as smoothly as you might be hoping, especially if you have multiple apps running in the background.
Page Sense, a feature that lets you tap a page to get your most used apps and shortcuts. It's a good addition, but confused by the accidental hand – just as good you can turn it off.
Sony also misses an opportunity to upgrade its rear camera, sticking with a 19 megapixel snapper. Although the images still look great, they do not beat other Android devices, such as Google's Pixel phones and OnePlus 6T.
Unbelievably, Sony decided to focus on the forward-facing camera and bump it up to 13 megapixels, so you can definitely notice the difference in your self-esteem at least.
Sony is doing well to maintain a starting price of $ 699 – which tends to increase each time as a second handset manufacturer – but unfortunately, XZ3 is working to match its predecessor instead of trying to improve it.
If you're looking for something with a beautiful screen to watch movies, you're in the right place, because the screen is easily the only new and valuable part of XZ3.
The shape of the phone is great to hold in one hand, but again, let down the big volume.
It may be time for Sony to go down the revolution, rather than sticking to evolutionary security.– Press Association