Tuesday , August 9 2022

How do Europeans use their smartphones?


Photos, social media, online browsing and email is the main use of an intelligent phone today, according to a new consumer habits survey conducted by Kantar Millward Brown in collaboration with Honor. The results also confirm the fact that dominance of smartphones via traditional mobile phones has changed and how people use their devices.

According to the review, which recently presented Honor 10 with a sophisticated smartphone smartphone, new Europeans can use their smartphones for basic features such as conversations and messages (92% and 83% respectively), but the priority for (87%) social media (78%) , email (83%) and internet browsing (80%).

The less important features include satellite navigation, entertainment, mobile app and mobile payments, while MMS or health and fitness applications are even beyond the rankings.

Gender and age make the difference

In addition to the general considerations, of course, Preferences vary depending on gender and age of users. specifically, women They use Social Media smartphone at 83% against 73% of men who use it for the same reason. More active is also shown in the photo, while the proportion of women using their mobile phone as photography reaches 91% compared with 84% of men. In addition, they have a lot of communication, with the proportion of women using the phone to send messages to 90% compared with 77% of men.

Deviations are also recorded in user settings depending on age. In particular, its representative Generation Z (15-24 years) use the smartphone primarily for entertainment, games and communication while major users (25-38 years old – Generation Y) Use it as a work tool (receive mail, conversation, SMS and MMS).

generation Z generation Y
Phone calls 90% 93%
Send and receive SMS 81% 85%
Send and receive MMS 26% 39%
Take pictures 85% 88%
Create video 45% 48%
Internal functions (alarm clock, calculator, voice recording, calendar, etc.) 77% 81%
Browsing the Internet 77% 81%
Messaging Software 51% 52%
Social Media 82% 76%
Entertainment (movies, music, books) 75% 56%
Navigation and maps 71% 76%
E-mail 80% 85%
game 55% 49%
Payments and online purchases 52% 53%
Health / fitness applications 35% 37%

Differences vary, of course, from country to country. For example Finns stand out in the use of messaging software (78%) unlike them Hellen which use such applications to a much lesser extent (7%).

The new poles use smartphones for communication, photos and browsing on the Internet – most send MMS and SMS, take pictures and videos, visit websites, and use internal features like an alarm clock and a counter. New Czechs, however, stand out in the frequency they play games in comparison to other nationalities, send a lot of SMS and MMS, and use the alarm clock and the calculator.

Young kids are not big lovers of messages and MMS. However, it is likely that this trend is explained by the fact that they use a broadcasting program to a large extent (61%). Another feature that is not used by the kids is health and fitness applications.

A large proportion of new consumers from Serbia send messages and call, but what makes them stand out is the use of the smartphone for entertainment, music, video surveillance, etc. On the other hand, it is used to send and receive SMS and MMS is less frequent.


Especially when it comes to our country, new smartphone users use a large proportion (91%) of their phone to call. 76% of them actually use it to send and receive SMS while 83% view it as a tool by reading their emails.

The proportion (81% in both cases) of those who use their smartphone to take pictures or functions such as alarm clock, calculator, voice recording, calendar etc. is quite large. A bit smaller but quite high is the percentage of surfing the internet via its smartphone (75%) or as a navigator (74%).

As for our country, the use of smartphone for electronic payments (51%) for entertainment like movies, books and music (56%) and for games (57%) seems to have a smaller penetration in our country. Finally, a surprisingly small, 7%, is the number of young people using their smartphone to exchange messages through special applications.

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