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Home / china / The ticket price has increased by about 15%. Why is the "Spring Festival" movie cheaply expensive? – Xinhuanet

The ticket price has increased by about 15%. Why is the "Spring Festival" movie cheaply expensive? – Xinhuanet

Xinhua Net
Time: 2019-02-11 19:34

Xinhua News Agency, Chengdu, February 10 (Reporter Wu Wenzhao) Today, "New Year's Eve to watch the Spring Festival evening, the first day of the first month to watch the movie" has become the new rhythm of the Chinese New Year. Due to the long cycle, the large flow, the family and other causes, the "Spring Festival file" becomes "the military's land".

This year's "Spring Festival Boards" and "Wandering Earth" and other 8 major films were released, with different themes and fierce competition. In contrast to the industry's attention to the overall benefits of failing to reach expectations, sci-fi movies to achieve breakthroughs, etc., to the public, the general feeling of this year's "Spring Festival booth" is that "fares are getting more expensive!"

According to the cat's eye on the first day of the first month of February 5, 2019, the total home office had a total box of 1.439 billion yuan (including service fees) and a total of 31.899 million tickets were issued, of which over 91% belonged to the network and the national average ticket was whether it was 45.1 yuan, an increase of 15% over the same period last year.

"How can a movie in the Chinese New Year be so expensive? A family of four needs more than 500 yuan." On the second day of the first month of the first month, Wang, who redeems a movie ticket at a shopping mall in Beijing, told reporters: "We are going to look at 16 and a half" Wandering Earth. ", 140 yuan a ticket, other games are not cheap. "A number of interviewed audiences said this year's" Spring Festival "movie prizes are obvious, it is difficult to buy cheap tickets at various ticket applications.

The reporter observed that the ticket price rose and the audience in the third and fourth cities felt most obvious. "My little town city usually costs 28 yuan, Spring Festival 45 yuan" "hometown four-line city, a 2D movie ticket actually wants seven or eighty" "Coordinates Henan Gushi County," Crazy Alien "is the most expensive 68, cheap also To be 56.9 "… On social networks, many netizens shared similar experiences.

Why is the "Spring Festival" the movie ticket increase? Some insiders analyzed that the change in supply and demand and the reduction of "ticket compensation" are the main reasons. During the Spring Festival, the population of non-first-class cities has largely returned, giving top-level photography to local cinemas. For many small studies in the third and fourth cities, the usual attendance number is "stupid". For profitability and even survival, the price increase at the "Spring Festival" is an inevitable choice. Although the current online voucher has become the most important way to buy tickets, online film support on the film side this year has fallen sharply, leading directly to the rise in prices.

It is understood that the movie tickets will be more expensive than the audience spits, but also have some impact on the entire "Spring Festival" film market. According to statistics from the cat's eye, however, the box office has decreased considerably since the second day of the first month on February 6, despite the fact that the total currency office in the first month of February 5 has set a new office record in a single day. The total box office of 6th was 990 million yuan, which is more than the same period last year. Almost 40 million yuan. With regard to the number of people watching the movie, compared to the number of 32.63 million tickets issued during the first month of 2018, the number of viewers who chose to go to the cinema on the first day of the year was 731,000 and the number of people who watched the audience was approximately 84 from last year. The person dropped to about 62 people.

"Watching a movie is a pleasure during the Spring Festival, but the price above the normal level will increase people's interest, which will affect the viewing experience. In today's entertainment consumption, the choices are increasingly different, the audience is more difficult to please, look at the Skiman view of the climax "cutting the pores" can exceed consumer expectations of the future "Spring Festival", says a theater manager in Chengdu, Sichuan.

(Editor: Wei Xiaohang)

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