This year, several managers from different companies, for example Facebook and Twitter, has explained how their popular platforms work, as a way to determine whether or not they use the users' information.
The last one was Sundar Pichai From Google, responding to the questions from the United States Congress, one of them is the question from Zoe Lofgren – Democrat – who asked: "If you Google the word idiot in the pictures the image of Donald Trump. Why is this happening? "
As reported ABC, Pichai explained that his company does not have a political attitude, rejects allegations that the search engine is beneficial to the most progressive political streams.
In that line, Pichai pointed out that "every time a user types a keyword, we go out to Google, we track and store copies of thousands of millions of web pages in our index. "
"This works on a large scale and We do not manually intervene without any special search results, "he added.
CEO of Google explained that the key term is compared and classified according to different signals and parameters such as relevance, popularity and how that term is used.
Pichai tried to clarify that if you look for the idiot's words, a picture of Trump appears to make many people They have shared pictures of the US president associating them with the term "idiot".