Trade war between the US and China and AMD
2019 is a transition year for advanced micro-devices (AMD) as it launches its next-generation 7 nm (nanometer) products. However, the intensifying trade war between the United States and China can slow down the growth that AMD expects from its 7 nm product line in 2019.
The trade war slowed demand, which began in October 2018, which reduced AMD's and Intel's (INTC) revenues from the first quarter. But their PC business continued to grow during the quarter, driven by demand from corporate and CPU supply shortages at Intel. Intel's CPU (central processing unit) supply shortage is likely to end in June.
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Both AMD and Intel expect the PC demand to pick up in the second half, as the season's demand picks up and the trade war between the US and China is potentially facilitated. The trade negotiations have instead heated to rising tariffs to as high as 25%. The new trend in the trade war is unlikely to discourage AMD from moving on with its 2019 Ryzen roadmap.
AMD's plan for Ryzen in 2019
AMD expects to increase its market share for the PC CPU in the coming quarters of 2019 by implementing its product map. AMD's CEO Lisa Su updated the upcoming products in the first quarter.
In the portable room, Lisa Su stated that more OEM manufacturers (original equipment manufacturers) such as Acer, Asus and Lenovo adopt Ryzen mobile processors. The number of Ryzen notebook models is expected to increase by more than 50% annually in 2019, with most of these models coming in the second quarter before the back-to-school season. At the desk she stated that AMD will launch its third generation Ryzen desktop processors built on the TSMC node at 7 nm (nanometers) in the middle of the year.
The third generation of Ryzen processors will give AMD an advantage over Intel in terms of manufacturing codes, as the later 10-nm notebook processors will not come before the end of the year. AMD also has a security advantage for Intel. Intel's CPUs are vulnerable to another hardware failure Spoiler, while AMD's CPUs are not exposed to this error.
It remains to be seen to what extent manufacturing and security benefits will help AMD gain market shares from Intel in the PC CPU space.
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