Google hosted its 2019 "AMP Conf" in Tokyo, announcing several new changes and features to its Accelerated Mobile Pages project.
Probably the most important of these messages was that AMP pages now display the original URL in the Chrome address bar instead of the weird AMP URL.
While Google placed this as a solution to one of AMP's most significant confusions, it's really a user-friendly add-on that changes a basic aspect of the web.
To understand why you need to know how AMP works. For the unfamiliar, Google's AMP project caches mobile optimized web pages on its servers. When you click on an AMP link in Google search, it takes you to Google's servers, not the site you visit. AMP does this to improve the performance of mobile users.
However, there is also a bar that allows you to navigate to the original URL if you want to see the official website. Given the optimized pages, features such as comment sections often abandon to help with performance, something that users want to do.
AMP pages are beautiful, but links to AMP pages? Not so much …
– AMP project (@AMPhtml) April 17, 2019
Since Google stores AMP pages on its servers, the URL in the address bar is a Google URL when you click on an AMP link. This is understandably confusing to end users, so Google began developing a potential solution called "Webpackaging."
Web packages allow websites to display content on behalf of other websites and use TLS to ensure that nothing changes content on the road. Google enabled the feature in Chrome 73.
Web packages allow AMP to show you a webpage URL while dragging content from Google's servers
While web packages are not inherently bad, part of Google's AMP message is that the project can now use the new feature. In other words, when a user clicks on an AMP link in Google's search, the address bar displays the site's URL, even though the content comes from Google's servers. To make matters worse, the search giant also abandoned the information field, making it impossible to say that you are on the AMP version of a site and deleting the option to navigate to the original page.
So in one stroke, Google eliminated the URL as a reliable way for users to decide where they are on the Internet and created a system that shuts down users on web pages stored on Google's servers.
Considering that AMP pages tend to have limitations compared to official websites, mobile users may discover that they lack valuable content.
CloudFlare is already deploying support for the feature, called AMP Real URL, which means that some of your favorite sites may start using it soon. If you do not want to use AMP, it may be a good time to check out another search engine or browser, such as Firefox, Opera or Edge.
Source: Google Webmasters Blog, CloudFlare Via: Android Police