H & M was in hot water after marketing their "Coolest Monkey In The Jungle" shirt, and that was understandable. The mark placed a young black boy in the shirt, sparkling upset and asked The Weeknd to leave the brand. While society's anger on the apathy is meaningful, a new beef against Forever 21 seems a bit unnecessary. The clothing company decided to sell ugly Christmas sweaters, along with most competitors. The choice to stand out, forever 21 put together a Black Panther theme shirt that reads "Wakanda Forever." Fans of the comic book and the movie were upset on Tuesday after it was discovered that Forever 21 placed a blonde hair blue-eyed model in the shirt for advertising.

While Forever 21 could have put a black model in the shirt, it does not seem to be a big question to place a white man in the ad. It's definitely a wrong marketing campaign, but the controversy has offended many. Black Panther was a world-shocking film, one that affected all sides of culture. The witty faces and the black faces around the world enjoyed the movie, so anyone can be a fan. If Black Panther taught us something, that is, the black culture can drive a brand over one billion dollars. If something is upset that a white person wears the shirt, it seems to be counterproductive and something negative racemotivated. Nevertheless, Forever 21 took down the extension and apologized for insulting someone via TMZ.

"Forever 21 reviews our products and marketing extremely seriously," says the company. "We celebrate all superheroes with many different models of different ethnicities and apologize if the current photo was offensive in any way." To be honest, perhaps a country that was not colonized by Europeans may not celebrate traditional Christmas anyway. Happy Holidays!