Despite Nintendo's strong hardware sales as we enter this year's holiday season, there are a number of analysts who believe that the Japanese company will miss its target of sending 38 million units by March 2019.
According to the average of eight analysts estimates compiled by Bloomberg, the switch is about to send 35 million units before March next year. It's not as devastating as it sounds, as it's only three million behind Nintendo's forecast.
The same article by Bloomberg continues to share the analysts insights. Despite a second year for Nintendo that apparently failed to live up to expectations, says Cornelio Ash, an analyst at William O & Neil & Co. in Los Angeles – that most analysts tracked by Bloomberg still recommend buying shares.
Analyst shouted Nintendo Labo as the biggest disappointment for the company this year, although Nintendo's President Shuntaro Furukawa said it would take time to see if the product was delivered.
Michael Pachter, analyst at Wedbush Securities Inc., said this year that it was a "reality check" for the Kyoto-based company and explained how the system was still primarily considered an expensive handheld device.
Price cuts were Pachter's solution, referring to how 3DS sales returned to shape when system prices dropped by 40 percent just five months after launch. It is worth noting, the 15% price reduction on the Wii U was not enough to save it.
Another suggestion was to introduce different models, catering to several age groups. Credit Suisse Group AG believes that a hardware audit could be sold as early as next year with an announcement likely to occur before the middle of 2019. It was not surprising that strong game sales were also recognized as a way of recovering sales momentum new year.