After introducing new shopping features to the program in September, Instagram continues to provide users with easier ways to discover products.
On Thursday, the company outlined three new ways to help you cross everything on your holiday shopping list. From this week you can now save products to a purchase collection to see later, trade brand profiles, and trade in Feed videos.
When you encounter a product you are interested in, you now have the option to save it in a Shopping file. The function works just like the existing method of saving images to an image collection – just save products to your new purchase collection instead.
The Store Profile tab has been redesigned to help customers see and buy products more efficiently. Within the Shop tab you will find all products that were in Instagram posts, as well as names, prices, and posts with the articles.
Finally, Instagram has also integrated Shopping in Feed videos. If you see something you like in a video, you can click the icon at the bottom left to see a list of products that were in the mail.
Whether you're just browsing your feed or making a holiday gift, Instagram has become the only stop for everything and everything in between.
These new features roll out this week, so all you need to do is update your application for new ways to find the perfect gift.
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