Case Study
Boosting Seasonal Sales
for Fashion E-Commerce Brand
Increase holiday sales for a mid-tier fashion brand using Facebook Ads, focusing on urgency and brand storytelling.
Objective
Increase holiday sales for a mid-tier fashion brand using Facebook Ads, focusing on urgency and brand storytelling.
Define Goals and Audience
- Segmented audiences by past purchasers, cart abandoners, and cold audiences interested in luxury fashion.
- Designed dynamic product ads (DPAs) with countdown timers and user-generated content (UGC).
- Tested ad variations: video testimonials vs. static lifestyle images 611.
- Leveraged Facebook’s Advantage+ shopping campaigns for automated optimization.
- Deployed Messenger bots for post-purchase follow-ups and reviews.
Results
- 75% higher CTR on video ads compared to industry benchmarks.
- $250,000+ in revenue from a 4-week campaign, exceeding targets by 60%.
- 50% lower CAC through refined audience targeting and retargeting sequences.
Project Details
Client:
App Development Company
Objective
Increase APP Installs
Project Type
Digital Marketing - Google Ads
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