Case Study
Scaling Mobile App
Downloads for Fitness Startup
Drive app installs and subscriptions for a fitness tech startup targeting millennials through hyper-targeted Facebook Ads.
Objective
Revamp a B2B SaaS platform to deliver AI-powered consumer behavior analytics with enhanced usability and real-time reporting.
Define Goals and Audience
01. Analyzed competitor ad strategies and identified high-intent demographics (ages 25–34, fitness enthusiasts).
02. Created video ad creatives showcasing app features (AI workouts, progress tracking).
03. Launched a campaign mix: carousel ads for feature highlights, lead ads for free trial sign-ups.
04. Utilized Lookalike Audiences based on high-LTV user data.
05. Monitored CPA and adjusted bids to optimize for in-app purchases.
Results
80% reduction in cost per install (CPI) within 3 months.
12,000+ app downloads and 25% subscription conversion rate from ad traffic.
Achieved a 4.5x ROAS through retargeting campaigns for abandoned carts.
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